Your business: open a yarn store

Trade Retail

Needlework as a hobby is becoming increasingly popular in our country. In Soviet times, many women were sewing and knitting clothes on their own, as the choice in the shops was small, and the presented models did not correspond very well with the latest fashion trends. Nowadays, the situation has changed for the better: in clothing stores you can find everything that your heart desires, but ... knitting and sewing do not lose their popularity. Moreover, in recent years there has been an increase in interest in needlework, so a business related to the sale of goods for sewing, knitting, embroidery and any other handmade work can bring considerable profit to its owners. The number of stores selling a wide range of goods for needlework is quite large in any major city. Therefore, in order to reduce competition, entrepreneurs open points with a narrower specialization, selling, for example, exclusively goods for scrapbooking or embroidery or knitting. There are very few yarn stores, even in large cities, but in medium and small ones, it is quite possible that there are still no. Therefore, if you are interested in the "needlework" direction and you yourself are fond of knitting (such a business, as a rule, grows out of a hobby), it is worth considering the option of opening a yarn store in your city.

First of all, it is necessary to decide on the format - whether it will be a full-fledged store, a point in a shopping center or a department in a store of goods for needlework. In most cases, opening a yarn store is justified if you have a sufficiently large start-up capital, a reliable supplier of a wide range of yarn from different manufacturers, or direct access to a high-quality yarn manufacturer that can provide you with favorable wholesale prices (branded version store) and / or you expect to expand your assortment soon, introducing into it not only goods for knitting, but also for other types of needlework. The best options for opening costs are a separate point for the sale of yarn in a shopping center or a small department in a handicraft store (provided that the assortment of the shop-co-tenant does not have the products you are going to sell). The main drawback of a point in a shopping center, apart from the high cost of rent, is the risk of a stronger competitor appearing here, for example, a chain store for creative goods. However, a disadvantage can always be turned into an advantage if you can offer a wider selection of yarn at lower prices. In this case, the neighborhood with a large chain store will be even more profitable - because visitors to the shopping center will be able to compare the range of yarn and prices and choose the most suitable option for them.

Even if you do not plan to take loans or seek an investor to start your own business, experts advise you to draw up a business plan in which you organize all the necessary information, determine your future profit, competitive advantages, and opportunities for further development. The business plan should include the calculation of the costs of opening the outlet, the planned payback periods of your investments, the cost structure, the necessary documents for registration of the organization, and the tax registration deadlines. Let's consider all these points in more detail. At the first stage, search for premises for your store. It is desirable that it is located in the city center in good transport accessibility or in a place with high traffic. Keep in mind that your main target audience is women of different ages. According to statistics, mainly young women aged 20 to 30 years (often on maternity leave or parental leave) and women aged 40 and over are involved in manual work. This means that your store should be as convenient as possible for both. For mothers who come shopping with their children, it is advisable to provide a place where they can leave their strollers. When planning a product display, try to lay out the yarn for children's clothing closer to the exit so that your visitors do not have to look for it for a long time (not all buyers willingly seek help from a sales consultant, preferring to choose the yarn and accessories of interest to them, so the logic of your calculation should be intuitive). It is desirable that the entrance to your store is convenient for visitors of any age (without steep and high steps). Such trifles, at first glance, in fact, have a significant impact on the attendance of your store and, therefore, your profit. Yarn is a fairly compact product, so for its layout does not require a large area. Moreover, even with a large selection, a huge hall with shelves arranged along the walls makes a depressing impression and creates a feeling of a small assortment. You will need special trading equipment - racks, racks and glazed windows. On racks laid out printed products - booklets, specialized magazines for knitting and crocheting, as well as books. On the shelves the yarn itself is placed with grouping by manufacturer, colors, thickness, material, purpose. Pay particular attention to price tags. They should indicate not only the name of the product and its price, but also the length of the thread in the skein, thickness, composition, etc. The best way to determine how effective your price tags are is to ask a friend who is not keen on knitting to choose yarn for a certain products without consulting a consultant. In order for buyers to imagine how this or that yarn will look in the finished product, often knitted patterns (squares 10 by 10 cm) are placed next to the price tag. Of course, only separate samples of yarn will be presented on the shelves (one roll per roll), and the main stock of goods will be in the warehouse. Accordingly, take care of the presence of one (it must be dry and heated). Glazed display cases are necessary for the presentation of various accessories and accessories for knitting: knitting needles, hooks, beads, beads, buttons (for knitted products, wooden buttons are most in demand), laces, etc. Some of the equipment can be purchased in used condition, some can be made by yourself. Often, large companies provide retail stores with their retail equipment (usually branded racks or racks) for free or on various conditions. It is widely believed that in a retail store the volume of goods should be at least 15-20 thousand rubles per 1 sq. Km. meter. But for yarn this figure will be significantly less, because yarn skeins are a rather voluminous and not always expensive product.

The assortment of your product should be as diverse as possible. Your store should sell traditional yarn of domestic and foreign manufacturers, more expensive high-quality yarn (usually foreign-made), yarn composed of various yarns (natural and synthetic fibers). Of course, retail stores usually do not carry goods from abroad on their own, but purchase them from wholesale companies. From one large supplier you can buy everything you need - from the actual yarn of any price category and production to tools and accessories.

Think in advance the design of your store. If the room does not require major repairs, then you can get by with small expenses, decorating it with paintings, examples of work (this does not have to be knitted clothes, various accessories and toys are also suitable), promotional posters that the supplier of goods usually offers. The more comfortable and "home" the atmosphere in your store will be, the better. Often, yarn stores are combined with an atelier and / or a shop selling finished products (own production or accepted for commission from the population). The atelier option is expensive (it will require knitting machines, additional staff, a designer / fashion designer, etc.).

A small retail store is open six to seven days a week (usually on short weekends on weekends). The schedule of the outlet in the center depends on the schedule of the latter (usually seven days a week from 10 am to 10 pm). The department at the needlework store is scheduled for this store. Accordingly, at least two sellers will be required to work in your sales area (or at a sales outlet) selling yarn. At first, you can work independently by hiring one person per shift. Most needlework stores offer their employees a fixed salary plus interest on the implementation of the sales plan and premiums for overfulfilling them. This motivates sellers much more than a single salary. Enthusiastic and, no less important, responsible people who have extensive experience in knitting are suitable as workers. Moreover, even having experience in sales, as practice shows, is not so important.

However, it is not enough just to open your own store. It is still necessary to attract buyers to it. To do this, you can use standard advertising methods - distribute flyers, advertising business cards with your contact details, place ads in newspapers. It is also advisable to create an Internet site where the assortment of your store will be presented, contact phone numbers and a map are indicated. Do not forget that many of your potential customers (primarily young girls and mothers sitting with their children) spend most of their time at home. It’s more convenient for them to first find what they need on the Internet, and then purposefully come to your store for this. In the future, it is worth considering the possibility of delivering the ordered goods to your home (starting from a certain volume, delivery can be free of charge). Creating a simple site, its content, support and promotion will cost inexpensively. Part of the work can be done independently. But all these time and material costs will surely pay off. Some needlework stores open commercial topics on thematic forums (mainly regional ones), but it may be more profitable to simply place an advertising banner on a resource that is suitable for your subject and target audience, which will lead to your website when you click on it. Do not forget to hold contests and unusual promotions for your new and regular customers. An additional source of income (and a means of attracting customers) can be the holding of master classes and knitting courses (for beginners and professionals). Of course, now there is a huge amount of special literature on knitting training and materials on the Internet, but, as is the case with many other types of needlework, it is easier to see here once than to read the description of the technique and try to figure out the pictures. The cost of participating in a master class or attending training courses at your store may be small, but they will help increase profits from the sale of goods and increase the loyalty of your customers. You can conduct the classes yourself, your sales consultants or invited needlewomen who are masters in their field.

To open a yarn store will require from 500 thousand rubles. This amount includes the rental of premises (from 35 thousand rubles per month, depending on the area, region, location), the purchase of the first batch of goods (minimum 350 thousand rubles), minimum retail equipment (from 100 thousand rubles), operating expenses, advertising and promotion costs. The assortment of a specialized point for the sale of yarn should have at least 300 items (each item has 10-15 colors). The most popular is cheap Turkish yarn. Separate items of expenses - salaries to sellers, tax deductions, deductions to funds. The average purchase receipt in such a store is between 400-500 rubles. and higher. The margin may vary, but it usually ranges from 70% on accessories and not more than 45% on the yarn itself. Keep in mind that some manufacturing companies oblige their partners to set a large margin on their product. It is also necessary to take into account that any product for needlework has its own seasonality, and first of all it concerns yarn: in the summer, sales of such goods fall significantly, growth is observed from the beginning of autumn to mid-spring. At the same time, an increase in sales was not observed in the pre-holiday period, because yarn can hardly be called a good gift (unlike, for example, a set for embroidery and other types of needlework).

Sysoeva Lilia