Your business: open a spa

* The calculations use the average data for the World

SPA-procedures are often described as "an exquisite rest in an atmosphere of tranquility", "a paradise for residents of megalopolises tired of fuss and worries." Indeed, these descriptions convey well the atmosphere prevailing in SPA centers, but if given the language of science, SPA is a method of physiotherapy associated with water, but with a special emphasis on the aesthetic aspect of the procedures. Sometimes it is used to indicate hydrotherapy, balneotherapy and thalassotherapy. Even among specialists, there is often confusion in concepts: a SPA salon, office or center can be of various types. There are a large number of their classifications, but all of them are conditional, since most often on the basis of one center several types of various services are provided at once.

The most popular in large cities are the so-called day spa (from the English. Day - “day”). As the name implies, this is a kind of “spa vacation” for one day without leaving the city. Clients receive a full or specific range of spa services within a few hours. There are several varieties of day spa: SPA club, nail spa, city spa, residence spa, express spa, family spa, home spa. The most widely used are health SPA salons, which traditionally are a separately located complex of rooms equipped with all necessary equipment. However, the range of services offered by such centers is not limited solely to health and relaxation services (body wraps, massages, fitness, sauna, aromatherapy, etc.). Wellness SPA centers are also beauty salons (cosmetic services, a hairdresser, a nail spa, etc.) and cosmetology centers (chemical peels, hardware rejuvenation techniques, etc.). There are even purely male SPA salons, which are often combined with baths and saunas.

Spas with pools are in great demand. However, the pools in them are not familiar, designed for swimming. It is rather relaxing volumetric bathtubs filled with water of various temperatures from natural sources with useful additives. Such specialized pools differ in their design. For example, there are multi-level bathtubs with various types of water massages. A separate place is occupied by the Thai spa. In real Thai salons, mainly masters from Thailand work, special cosmetics are used and types of “authentic” Thai massage are offered. Unfortunately, recently the definition of "Thai" has become so popular that in most cases, the salons that bear this name have nothing to do with authentic Thai spas.

The choice of specialization for your future salon depends not only on your personal preferences, but also on the city where you plan to open it. The smaller the population, the more universal your center and the services it offers should be. Also take into account the requirements for floor space, which also depend on the specialization and qualifications of your salon. For example, for a spa center in combination with a beauty salon, 60 square meters will be enough. meters, but for a full-fledged SPA salon, the minimum area will be from 120 square meters. meters (average area - 150 sq. meters). The best option if your future salon is located on the ground floor of the building and has a separate entrance. The room must comply with all applicable sanitary and epidemiological standards. The problem is that there are still no regulatory documents that regulate the work of such institutions. Therefore, SanPiN for “wet areas” is taken as the basis (it was originally developed for public baths).

For each working area should be allocated at least 10-15 square meters. meters. Usually there are four main zones: the SPA zone itself, where special equipment is located, a massage room, a cosmetologist's office and a relaxation area for clients. When planning, consider not only the number of jobs, but also the availability of a sufficient number of utility rooms, as well as the reception area for visitors. “Wet” and “dry” zones should be equipped taking into account sanitary requirements, technical requirements for lighting, energy consumption, water supply, waterproofing, etc. Prior to signing room rental agreements, it is recommended that you first call SES employees to evaluate the premises of the future SPA salon. If no gross violations are detected, then you will receive an official letter stating that the room is suitable for hosting a spa center under certain conditions with a list of the latter.

After that, it will be possible to order the project (it should also be agreed with the SES) in a specialized company. Its employees will prepare a plan of functional zoning of premises depending on the region, location, budget, competitors; detailing of architectural and planning decisions; visualization of a conceptual idea; preliminary economic calculation with the estimated investment budget, calculation of income and expenditure, profitability standards and project payback periods. Experienced professionals will increase the profitability of each square meter of the area you rent, and will also take into account the latest trends in the SPA industry when developing architectural solutions, which will keep them relevant for several years to come.

No less difficult question is the choice of equipment for your spa center. If you do not understand this area, it is better to consult with a professional who will tell you if you need VIP-class equipment or whether it is possible to get by with more budget models, what quality they should be and how much they need to be purchased, what you can save on, and without which you can completely do. Beginners often prefer beautiful expensive equipment, which may be unnecessary or long paid back. When choosing equipment, experts advise to be guided by the following criteria: the concept of the SPA salon itself, its specialization, equipment design and service offered by the supplier. Do not forget that all equipment that you use must be certified and meet basic state standards. The minimum equipment of a standard SPA salon includes equipment for a massage room, hot tubs, a sauna, a pool, and showers. You will also need furniture for the recreation area, for the reception and wardrobe.

A separate expense item is the purchase of cosmetic products: salts (usually Israeli-made), essential oils, mud, algae for wraps, bath additives, peels, creams and masks, cosmetic devices for mesotherapy, ultrasonic facial cleansing and other hardware cosmetology procedures .

The exact list of required materials depends on the services you offer. As a rule, these are all types of massages (therapeutic, anti-cellulite, honey, soap, Thai massage, etc.), actually hydrotherapy (showers, hydromassage baths), body treatments, natural peels. Additional services may include thermal SPA: hammam, Russian bath, infrared sauna, "cedar barrel", etc.

A license is not required to open a SPA salon, but the provision of certain types of services that you are going to offer your customers is impossible without the availability of a license for the relevant activities from the specialists who will provide them. Although the idea of ​​SPA was initially quite close to medicine, the services of such centers are not formally considered as such. If you still provide medical services, including, you will also have to obtain an appropriate license. Industry specialists can go through the licensing procedure at the Federal Service for Supervision of Health and Social Development of the Russian Federation. The cost of obtaining licenses depends on their number and types. In general, the entire package of documents will cost about 15-20 thousand rubles.

Carefully choose employees for your spa. They must have an appropriate education (in most cases medical) and work experience. You will need an administrator, massage therapist, beautician and laboratory assistant. If other services are supposed to be provided, then the list may expand significantly. The requirements for employees are the same as in beauty salons - literacy, professionalism, politeness.

Currently, there is another rather rare specialty called SPA technologist. Finding such a specialist even in a big city is a great success. The challenges facing a spa technologist depend on what stage your project is at. At the stage of its creation, the technologist develops the technical process of the facility, takes part in the development of the zoning of the premises, in the selection of equipment and cosmetics for the purchase, develops the technology for the procedures, makes up spa packages, spa sessions and spa programs. Spa-package is a complex of services that a client receives for one visit in several offices. Spa session - these are the services received for one visit to the office. Spa-program is spa-packages and spa-sessions, performed during a certain period. Also, the spa technologist takes part in the preparation of technological and costing cards, price lists and spa menus, advising and training specialists in work technologies. The services of such a specialist will be expensive, but these costs will fully pay off.

For personnel records, it is also best to turn to specialists for help. Their services will cost 10-15 thousand rubles, depending on the region and the amount of work. The list of necessary personnel documents for the SPA salon includes:

1. employment contract;

2. liability agreement;

3. student agreement;

4. job descriptions of masters, administrator, manager and even cleaners;

5. safety instructions for the same personnel in your salon;

6. The basic unified forms of orders, employee’s personal card, etc.

Even with a small staff, you will have to draw up the following documentation:

I. Employee documentation.

1. Orders:

  • Order (order) on the hiring of the employee (s) for work (Forms T-1, T-1a);

  • Order (order) on the transfer of employee (s) to another job (Forms T-5, T-5a);

  • Order (order) on the termination (termination) of the employment contract with the employee (s) (dismissal) (Forms T-8, T-8a);

  • Order (order) on the promotion of the employee (s) (Forms T-11, T-11a);

  • Order (order) on the provision of leave to the employee (s) (Forms T-6, T-6a);

  • Order (order) on the direction of the employee (s) on a business trip (Forms T-9, T-9a).

2. Documents confirming labor activity:

  • Labor books;

  • Employment contracts and agreements to them.

3. Information and settlement documents:

  • Personal card of the employee (Form T-2);

  • Time sheet (Form T-13);

  • Staffing table (Form T-3);

  • Vacation Schedule (Form T-7);

  • Settlement sheet (Form T-51) and Payroll (Form T-53) or Settlement and payment sheet (Form T-49);

  • Note-calculation on the provision of leave to the employee (Form T-60);

  • Note-calculation upon termination (termination) of an employment contract with an employee (dismissal) (Form T-61);

  • Payroll sheets for employees;

  • Temporary disability certificates;

  • Written notifications by the employer of employees about the time the vacation began

  • Notifications to employees (on the expiration of the employment contract, on the termination of the employment contract during the trial period, on the upcoming dismissal in connection with the liquidation or reduction of staff, etc.) and confirmation of receipt of such notifications.

4. Internal work correspondence - personal statements of employees on the provision of leave, on the postponement of vacation time, on dismissal, on hiring, other types of applications and other correspondence with employees.

II. Internal regulations:

  • Internal labor regulations;

  • Regulation on remuneration;

  • Bonus Regulation;

  • Regulation on the protection of personal data of employees;

  • Job descriptions of employees;

  • Full liability agreements;

  • Regulation on trade secrets;

  • List of information constituting a trade secret.

III. Magazines and books of accounting and registration of personnel documents:

  • The book of the account of labor books and inserts to them;

  • The book of registration of sheets of temporary disability;

  • Magazines familiarizing employees with internal local regulations;

  • The book of registration of employment contracts;

  • Book registration of personnel orders;

  • The register of inspections of regulatory authorities.

The average monthly income of the spa is estimated at 800-900 thousand rubles. The payback period of such a project is about 2-3 years.

Sysoeva Liliya (c) www.clogicsecure.com - a portal to small business business plans and guides

08/18/2019