How to write email text

* The calculations use the average data for the World

Writing a good letter for an e-mail newsletter is not at all as difficult as you think. You just need to know the main components of a “good writing”. There are only 7 such things.

Before starting any newsletter, you need to answer two main questions: To whom and what to send?

We will deal with the second question. What to send?

The texts of the letters affect how the subscriber will perceive you, whether he will take the necessary action after reading the letter and whether he wants to open your letters in the future.

Answer some important questions for yourself.

  • Who is your target audience?

  • What do you want to sell her, give, what to bring?

  • What benefit will your product bring to her and how is it better than its counterparts?

  • Why should customers choose you?

  • Where is the best way to advertise a product, make an announcement, etc.?

  • When do you need to do this?

7 things to help you write your letter

1. Choose a style of communication with subscribers

Friendly, formal, humorous. You know your audience, its tastes and preferences. Choose a common style on the site and in the letters. It should be the same so that subscribers do not have a dissonance.

2. Define the purpose of the letter

The letter should have a specific purpose. No need to spray. Otherwise, there is less chance that the subscriber will perform at least one target action.

For example, the purpose of a letter is sale. The letter shows the goods, talks about the goods and the “Buy” button. Or the purpose of the letter is to get more data about the user. In the letter, then we ask you to enter the data and tell us why it is cool and what it will give the subscriber, put the “Tell about yourself” button.

3. Important must be at the beginning

Usually people skim through a letter from top to bottom and from left to right before deciding whether they should spend time reading the letter. Therefore, the most important thing must be placed first. This will immediately give the subscriber an idea of ​​what the letter is about.

4. Write simple and clear

Nobody likes abstruse texts. They are difficult to read, take up a lot of space. Despite the fact that the meaning can fit into several sentences. Avoid clericalism and hackneyed phrases in the text. They carry no value to the reader.

You can write long letters. It all depends on your audience. For example, the Mosigra newsletter. Long text, minimal design, but written in human language. Audiences like it.

5. The text must have a call to action

This is related to the purpose of the letter. We write all the text in order to achieve this goal, and the finishing touch is the button with the desired action.

For example, “View”, “Find out details”, “Gift list”. That is, the name of the button should be such that the person immediately understands what will happen when pressed and wants to press it.

6. Think about the topic and preheader

The subject affects the opening of the letter. Therefore, it should arouse a sense of curiosity or a sense of benefit. Remember that subject size is limited. Therefore, try to make it short and to the point.

A preheader is a small text that is displayed in a user’s mailbox before opening a message. He continues to expand on the topic and influences whether the subscriber is interested in the letter enough to open it.

7. Make a footer

The footer is the bottom of the letter. It must necessarily be an opportunity to unsubscribe from the newsletter. For example, “If you do not want to receive more letters from us, you can unsubscribe.”

For the reputation of newsletters, it is important that people do not define the letter as spam. Better if they just unsubscribe. You can add buttons to your social footer to the footer. network, duplicate contacts.

If you really want to implement effective email marketing for your company, and there is not enough time, you can contact the experts.

UniSender - bulk email service

(c) - a portal to business plans and guidelines for starting a small business 08/18/2019