Modern education over the past few years is gradually moving to a paid basis. And this does not surprise anyone. In addition to state educational institutions, in large cities there are private kindergartens, schools, sections, courses. At the same time, private music schools are a relatively new phenomenon.
Parents are more willing to give their children to paid classes either in the subjects of the school curriculum (for example, foreign languages) or in classes for general physical development (dancing, wrestling, etc.). Aesthetic education, including music education, has long been considered the prerogative of state rather than private schools or, in extreme cases, individual tutors offering individual lessons.
Recently, however, interest in the services of commercial music schools has grown significantly. This is due to the fact that state educational institutions lack funding. The salaries of teachers leave much to be desired, which is why many good specialists either engage in tutoring, or completely change the scope of their activities. Some schools can’t even afford to regularly update the tools students practice.
Another big problem of the state music school is the relatively high competition for admission. Not every child can get there. And not every parent will carry his child several times a week to the other end of the city. Tutors are relatively expensive, especially if music is a hobby and not a child’s vocation.
If you decide to open a commercial music school, first do a little marketing research: study the demand in this market, think about the location of your school, analyze the situation with competitors in the district and in the city as a whole.
If the data from this study are favorable (low competition with high demand), start looking for a suitable room. Please note: it is best if your music school is located near a regular comprehensive school or even several (for example, in sleeping areas). Municipal music schools are usually closer to the city center, but more remote areas are often unreached. In addition, there are requirements for the premises, including the area and sound insulation.
A music school is a general educational institution, which gives you the right to rent a room for it on favorable terms. For example, the rental of premises with an area of 130-150 square meters. will cost 35-40 thousand rubles per month. In addition, for such institutions there are special cash subsidies and preferential tax conditions that will reduce your costs by at least 20-25%.
Another significant expense when opening your own educational institution is the purchase of the necessary musical instruments (piano, guitar, violin, saxophone, button accordion, accordion), furniture (chairs), equipment and materials (notes, etc.). As a rule, music schools teach classical instrument playing. However, vocal and pop lessons are no less in demand among children and even adults.
Saving on tools is not worth it, as the level of training directly depends on their quality. Get ready to spend at least 350 thousand rubles on instruments, furniture, music stands and notes themselves will cost 35, 000-50000 rubles. Another 200-250 thousand rubles will go to teachers and administrators (at the rate of 10 people on staff). Pay particular attention to the search and selection of qualified teachers. 99% of the success of students (and, consequently, of your business) directly depends on the experience, talent and patience of teachers.
Typically, training in a music school takes place in two shifts: in total, about ten lessons per day in six classes. Thus, the total number of lessons per month is as much as 1800 hours! Classes are held, as a rule, three times a week for an hour and a half each. The profitability of this type of business is 20%. The average monthly payment for students is from 3, 500 rubles and above (in large cities about 5, 000 rubles).
Depending on the number of students in classes and on the size of state subsidies that you can get, net profit can reach 100 thousand rubles a month. In this case, the payback period of your business will be from six months. Raising the cost of education above average to speed up the process of reaching the level of self-sufficiency, is impractical for at least the first year of work of your school.
You can search for students in nearby general education schools. In addition, direct mailing is an effective advertising tool for this type of business. You can print flyers with the announcement of the opening of a new music school at home on a regular printer on colored paper.
Offer small discounts to your first customers - this will allow you to quickly recruit a sufficient number of students. Do not forget about the local online forums for parents. After all, it was with their help that many mothers choose schools and courses for their children.
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